My name is Jennifer Kinley this content is researched by myself so enjoy it. What a joy to find the freshness rich in flavors of a good ice cream as soon as the sunny days return! A source of joy, synonymous with optimism, ice cream is no longer the luxury product it once was.
It has since embarked on the conquest of the world, and with success! However, if the recipe is important, the packaging for ice cream will be essential to convince gourmet consumers.
If the brand logo is the first face of your product in front of its audience, many other factors will be taken into account when designing your ice cream packaging. It will also be about the personality of the brand, the target audience, the history of the brand, the positioning and much more!
Today, dozens of ice cream visuals are paraded before our eyes on supermarket shelves. And all of them bear witness to an original story, and a strong personality. At least, the best of them!
It is a question here of generating an idea in the minds of customers, in order to convince them to buy your product rather than that of the competition. The positioning is carried out in particular by proposing a strong message.
The Baskin-Robins brand thus justifies a higher selling price by its worldwide fame and the quality of its products which classifies it in the premium category. A positioning followed by Magnum and its chic and worked visual, recognizable among all thanks to the sharp colors of its boxes.
The personality of a brand, these are the main characteristics that will make the visual identity.
And will create one feeling or another in the minds of consumers. From the personality will usually arise the choice of colors.
A classic brand, for example, will appeal to subtle nuances and a strong emphasis on heritage such as the year of creation and quality certifications.
There are a multitude of target audiences based on individual needs. Gourmets concerned about their health, in search of a minimum of sugars? Children for whom ice cream rhyme with pleasure and summer holidays?
Or people who are adept at a maximum of natural ingredients? Take the time to think about the audience you're visualizing when shaping your product. Ideal to start drawing the outlines of your creative brief of your packaging for ice cream!
A consumer's mindset when buying ice cream is different from buying other products. Is it about sharing a gourmet moment with the family, or to please children? To improve your mood by giving you a tasty little break?
To treat yourself to an iced stick to taste while strolling through the alleys of charming tourist town? I don't care. Ice creams, with their unique jars or packaging, can reflect feelings of happiness, joy and love.
Bright color combinations, pastel tones must be included to convey positive emotions!
By focusing on humor in the manner of Michel Augustin (again!), or by addressing you directly to the consumer, a bit like Burger King, Colgate and Monoprix do. One way or another, build a link with the consumer, in order to become in his eyes the referent of your sector.
Paper and plastic remain the most popular materials in terms of packaging for ice cream.
Plastic containers will traditionally be used for ice cuts, perfects and other products in single servings. You will usually only use them for ice cream sold for consumption in your store or for frozen take-away products in single servings.
Paper containers, on the other hand, remain the default option for almost all prepackaged forms of ice cream. You will undoubtedly choose this option if you offer your ice cream in large pots, which customers will enjoy at home.
As a brand, it will be important to analyze your sales before buying your personalized containers, in order to choose the right ratio between paper and plastic containers according to the buying habits of your target audience.
Nestlé, Häagen Dazs, Magnum... The big names in the sector are constantly innovating in terms of ecodesign,as Coca-Cola is already doing, for example, in its own sector.
We can now see that plastic coatings are gradually disappearing in favour of 100% cardboard. Renewable, recyclable and compostable! The principle of the deposit also makes a timid appearance, under the impulse of a handful of brands.
The jars of ice cream, delivered to their home, can be returned empty to their sender who will clean them before filling them again.
Other innovative containers also allow ice cream to melt faster from above than from above. Convenient for easy tasting! Ice cream has not finished surprising us!